Plastic pollutes the environment for up to 400 years. Plastic and its increasingly drastic effects on people, animals and the environment and how we deal with this problem is one of the greatest challenges of our time, but above all of the future. Together with Greenpeace, we created the “Plastic Legacy” campaign to emphasize the importance of dealing with one of the biggest issues of our generation – plastic waste.
Advertising Agency: fischerAppelt, Berlin, Germany
Executive Creative Director: David Morales
Creative Director: Philip Bolland
Senior Art Director: Jessica Philip
Copywriter: Max List
Art Buyer: Johanna Merensky