Greenpeace: White is the new green

"White is the new green
Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic Fox, whose home is melting at a rapid rate."

Advertising Agency: Ogilvy, Johannesburg, South Africa

Executive Creative Director: Fran Luckin / Creative Director: Mike Martin / Art Director: Marianne van Onselen / Copywriter: Stephanie van Niekerk / Retoucher: Paul Vermeulen / Photographer: Mike Lewis