According to "Guinness World Records", Hiltl in Zurich is the world's oldest vegetarian restaurant (since 1898). The campaign 2019 sums up Hiltl's philosophy: enjoyment food never comes at the expense of animals. The campaign appeared during the hunting season in Switzerland.
Advertising Agency: Ruf Lanz, Zurich, Switzerland
Client: Hiltl Vegetarian Restaurant
creative direction: Markus Ruf, Danielle Lanz
Art Direction: Mario Moosbrugger, Isabelle Hauser
Copywriter: Markus Ruf
Account Executive: Marc Gooch