IBM: smarterplanet: Now every doctor knows you personally

"Drivers can see traffic jams before they happen."

"Buildings bring down their own energy costs."

"Any child can access a first-class education."

"Now food can tell you how fresh it is."

"Now every doctor knows you personally."

"In India, tiny loans can make an even bigger difference."

"Banks now hold up robbers."

"Shirts can pick a tie for you."

Advertising Agency: Ogilvy, Paris, France

Creative Director: Susan Westre / Associate Creative Director / Art Director: Ginevra Capece / Associate Creative Director / Copywriter: Fergus O'Hare / Client Account Director: Suzanne Assaf / Agency Account Directors: Kim Ball, Ben Messiaen
Graphic Designer / Illustrator: Noma Bar / Illustrator: Tanya Holbrook / Typographer: Sid Tomkins