Instituto Sou da Paz "In a world without weapons" by Vogg

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In a world without weapons, Martin Luther King Jr continued his struggle for equality and became the first African American president of the United States of America.

In a world without weapons, Lennon and Paul would be running the world performing shows for noble causes.

In a world without weapons, all the students of the class of Columbine 99, were formed with praise.

Advertising Agency: Vogg, Curitiba, Brazil

Client: Instituto Sou da Paz

Creative Director: M Biacchi
Art Director: Matheus Brian
Copywriter: Guilherme Alves