It begins with a brick

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Image advertising:

It begins with a brick

Ad Agency: Jandl, Bratislava, Slovakia

Creative Director: Pavel Fuksa / Art Directors: Pavel Gajdoš, Pavel Fuksa / Copywriter: Karol Thiry, Eugen Suman / Associate Creative Director: Eugen Suman / Designer: Ivan Holic / Account manager: Rastislav Kuttner

Good idea, but the round lines feel detached from the Lego product.