The Jeep brand was launched by an advertising campaign showing the perfect link between the outdoors and freedom. The car company has legitimacy in terms of exploration that makes it the perfect host for this campaign. The objective of this campaign is to remind citizens that the best way to disconnect is to reconnect with nature.
Advertising Agency: Publicis Middle East – One Team FCA / Leo Burnett Italy
Client: Jeep
Executive Creative Directors: Rafael Augusto, Francesco Martini
Creative Directors: Mohamed Bareche, Thiago Gouveia
Arabic Copywriter: Ayman Shehade
Art Director: Tina Balaa
Art Director: Noor Akar
Client services director - Leo Burnett Italy: Pieraugusto Piergiovanni
Business lead - One team FCA Dubaï : Bashir Samia
Production: WatchOut
Agent: Anne Lecerf
CGI Artists: Salamagica
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