Headline: Khamovniki. For Non-accidental meetings.
Subline for the couple: Don't be dramatic. Meet in person.
Subline for the mustaches: Real meetings inspire.
The task was to rejuvenate the brand's audience and to keep the classical feeling and attitude of the brand at the same time.
Advertising Agency: 2SHARP, Moscow, Russia
Executive Creative Director: Anton Busygin
Creative Director: Dmitry Semenov
Art Director: Dmitry Semenov, Stanislav Sinitsyn
Copywriter: Evegenia Klimova, Igor Kleschev
Designer: Alexander Shpagin, Daria Kalenchuk
Illustrator: Alexey Limonov
Account Director: Natalia Zueva
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