The best technologies are the ones based on real life insights.
Like the Kia Pedestrian Detection, which keeps an eye out for pedestrians and takes action to prevent accidents from happening. A useful safety feature, inspired by the true experts in people-spotting.
Advertising Agency: Innocean, Berlin, Germany
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Senior Art Director: José Filipe Gomes
Senior Copywriter: Pedro Lourenco
Copywriter: Antonio Neto
Art Director: Gonçalo Martinho
Post Production: Moreira Estúdio