They save you first. / Nobody wants to steal your partner anymore. / Your old stuff is now worth a fortune.
Live to be old.
Detect cancer in time.
Advertising Agency: Y&R, Lima, Peru
Executive Creative Director: Flavio Pantigoso / Head of Art: Christian Sánchez / Copywriter: Jorge Soto, Carlos Banda
Art Directors: Charlie Valderrama, Ken Tokashiki / Agency Producer: Malena Mellado
Planner: Eduardo Grisolle / Account Director: Manuel Ahumada / Executive Account: María Belén Maldonado
Production: Imabri Producciones / Photographer: Alex Freundt / Post Production: Midas Digital / Retoucher: David Vega