Image advertising:
Advertising Agency: RAW Studio, Lisbon, Portugal
Client: Legend Bikes
"Ridiculous"
- is not wearing a helmet. -
By protecting the head, one reduces by 70% the risk of serious head injury in case of a bike accident.
Post-Production: Whitelab / Creative Image Studio
Photographer: Mário Ambrózio
Creative: Tiago Pinto
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