Legend Bikes "Ridiculous"

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Image advertising:

Advertising Agency: RAW Studio, Lisbon, Portugal

Client: Legend Bikes

"Ridiculous"

 - is not wearing a helmet. -

By protecting the head, one reduces by 70% the risk of serious head injury in case of a bike accident.

Post-Production: Whitelab / Creative Image Studio
Photographer: Mário Ambrózio
Creative: Tiago Pinto