LONAS MATTRESSES ("UAB" Lonas)
Advert title(s): SHEEP
Headline and copy text (in English): SWEET DREAMS.
Advertising Agency: Alberto Berton, Vilnius, Lithuania
Agency website: http://
Creative Director: Alberto Berton
Art Director: Alberto Berton
Copywriter: Alberto Berton
Photographer: Saulius Serapinas
Additional credits: Retouching: Cyclopas (Vilnius)
Published: March, 2014
Short rationale: Image campaign for a mattresses’ manufacturer, based on the visual stereotype of the man, who can’t sleep, counting sheep.