Marevivo "For the sea every wash is a torture #STOPMICROFIBRE"

Client: Marevivo Italia

"For the sea every wash is a torture

A single load of synthetic fabrics produces millions of plastic microfibres that pour into the sea, damaging marine life.
Always wash at low temperatures and with short cycles. #STOPMICROFIBRE"

Advertising Agency: Metaphora, Rome, Italy

Creative Director: Andrea Giovannone, Arianna Astrella
Art Director: Andrea Giovannone
Copywriter: Arianna Astrella
Illustrator: Pixelheads