Marvel Studios "The Avengers"

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How do you promote a Marvel Studios movie with multiple superheroes?
We decided to do it by showing - none of them.
We promote 'The Avengers' by launching Print Ads in New York to remind the city, that saving the world comes at a cost.
After all, once the Avengers assemble, the city is littered with big Craters and yellow police lines.

Advert title(s): The Avengers
Media: Print
Advertising Agency: Miami Ad School

Art Director: Hridaynag Kooretti
Copywriter: Vaidehi Mewawalla,  Deepika Desai,

Brand: Marvel Studios

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