How do you promote a Marvel Studios movie with multiple superheroes?
We decided to do it by showing - none of them.
We promote 'The Avengers' by launching Print Ads in New York to remind the city, that saving the world comes at a cost.
After all, once the Avengers assemble, the city is littered with big Craters and yellow police lines.
Advert title(s): The Avengers
Advertising Agency: Miami Ad School
Art Director: Hridaynag Kooretti
Copywriter: Vaidehi Mewawalla, Deepika Desai,
Brand: Marvel Studios