McDonald's: The Hunger Monster showed up?

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A monster that is always creeping in at night, when all restaurants are closed and nothing can help it but some delicious McDonald's meal. That is the Hunger Monster. And to help people fight it, McDonald's started McNight in Brazil, a special deal only valid during the night time.

The Hunger Monster's favorite dish. After supporting actresses in horror movies.
The Hunger Monster showed up? Here's the silver bullet.

Client: McDonald's

Advertising Agency: DM9DDB, São Paulo, Brazil
Creative Director: Adriano Alarcon, Victor Sant´anna
Art Director: Maicon Pinheiro, Luiz Duarte, Gustavo Frazão
Copywriter: Alexandre Freire, Paulo Costa, Mario Lins
Illustrator: Davila Studio

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