When McDonald's launched the Czech delivery service, DDB Prague was supposed to create ads that would intrigue and at the same time talk about the new service. As a result, prints did just that. Creators conveyed one of the advantages of the delivery service and added insight that people do not like dirty dishes. Therefore, the prints show dirty dishes in the form of McDonald's recognizable products - Big Mac, fries and MacSundee ice cream.
Advertising Agency: DDB Prague, Prague, Czech Republic
“Using McDonald’s products visually to show the benefit of its delivery service, together with the strong insight that people don’t like dirty dishes makes this piece of work really interesting.” - Gert Laubscher Creative Director DDB Prague