McDonald's: What's on your mind?

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Image advertising:

What's on your mind?

Advertising Agency: Heye GmbH, Munich, Germany

Creative Directors: Zeljko Pezely, Tobias Schwarz / Art Director: Thomas Wiegand
Concept: Philip Grüne / Copywriter: Johanna Faber / Illustrator: Thomas Wiegand
Account Director: Maik Hansel / Account Manager: Michael Kol / Print Production: Oliver Stehr, Jan Führer