MINI - Why would you need two legs?

MINI - Why would you need two legs?

Objective: To communicate the MINI with an automatic gear box during the International Horror Film Festival, Lisboa MOTELX.

Insight: You only need one leg to drive a MINI with an automatic gear box.

Solution:The solution was to drop in to the lobby floor of the theatre realistic left legs with the message: “Why would you need two legs? Mini with automatic gear box from 21.950€"

Advertising Agency: Normajean, Portugal

Creative Directors: Tiago Alvorão, Alexandre Nobre / Art Director: Marco Leal

Copywriter: André Peixoto / Make-up Artist: João Rapaz / Account Supervisor: Hugo Vaz