Mitsubishi: "Go Electric. New Outlander PHEV. The electric 4X4." by Africa

Go Electric. New Outlander PHEV. The electric 4X4.

The campaign promotes the New Outlander PHEV, the Mitsubishi’s Electric 4X4 car. This car model has a regular motor, like most cars, and a second electric motor. So the idea behind the ads was to mix the adventurous world of the Mitsubishi 4x4 and the electricity differential of the car.

Advertising Agency:Africa, São Paulo, Brazil

Client: Mitsubishi

Chief Creative Officer:Sergio Gordilho
Creative Director:Sergio Gordilho
Art Director:Bill Queiroga
Copywriter:Guzera
Illustrator:D’avila Studios
Client Services:Carolina Barretto
Media Team:Luiz Fernando Vieira, Rodrigo Famelli, Gabriel Roveri
Print Producer:Carla Lustosa, Edson Harada
Art Buyer:Carmen Castillo, Natasha Grazia