The new San Pellegrino "Limited Edition" sparkling drinks collection

Two symbols of authentic Italian creativity, sparkling drinks brand Bibite Sanpellegrino and creative collective TOILETPAPER, have come together to launch a limited edition sparkling drinks collection.

Three Bibite Sanpellegrino varieties - Aranciata, Aranciata Amara and Chinò - have been creatively reimagined and released in the Italian market as limited edition designs. All creative, from packaging to promotion, is inspired by the irreverent style of TOILETPAPER, bringing art into the Bibite Sanpellegrino world through a partnership with an Italian artistic collective with similarly unique tastes.

The collaboration between Bibite Sanpellegrino and TOILETPAPER was devised and created by We Are Social’s Milan office. The agency coordinated all phases of the project implementation, from overseeing the creation of new packaging, to developing the accompanying social media campaign to launch the products.

TOILETPAPER was founded in 2010 by Maurizio Cattelan and Pierpaolo Ferrari with the art direction of Micol Talso as a picture-based magazine. In the last three years, photos published in the magazine have been applied to a variety of products and media, exploring the multiple possibilities for images to live beyond the pages.

Credits
Advertising Agency: We Are Social, Milan, Italy

Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Paulo Gonzalez, Mattia Lacchini
Senior Creative: Camilla Vanzulli
Art Director: Eleonora Errigo, Giulia De Chirico, Federica Gargiulo
Editor: Federica Mordini, Andrea Ruscitti
Group Account Director: Sandro Amabili
Senior Account Manager: Elisa Menghi
Account Executive: Giorgia Cassina
Writer: Enrica Barberis
Head of Strategy: Bruno Tecci
Strategy Supervisor: Marta Prosperi
Technology Director: Simone Scremin
Senior Technologist: Cristian Schirru
Creative Production Supervisor: Alberto Monti
Producer: Giulia Camera
Video maker: Diana Borinato
Video Editing: Max Finotti, Mattia Marzulli