Novartis "Sophisticated engines require frequent care"

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Heart failure is a leading cause of hospitalizations, but it doesn’t have to be, so Novartis wanted to overcome low disease awareness so patients and their caregivers can be more active in managing their disease.

The heart is the core of our system exactly like the sophisticated engines that running to cover our needs like in cars and trucks, electricity generators, factories...etc and without frequent care to these engines, it's functionalities becomes slower and may cause damage to the entire machine or make it out of order.

Sophisticated engines require frequent care.

Advertising Agency: Intermark, Cairo, Egypt
Creative Director: Sameh Haggag
Art Director: Shehab Soliman

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