Life is a gift. Be an organ donor.
With more than 5,00,000 people dying every year due to non-availability of organs, the brand wanted to make people aware about organ donation being an important and a necessary practice. Though the problem was big, but it had a very simple solution and that was to make every person aware about organ donation. If every person starts donating organs, each donor can save up to nine lives and if the donor donates tissues, he can save many more. Thus the idea from DDB Mudra for the creative was born "Life is a gift". This simple idea was a perfect fit for achieving the brand's objectives as donating organs, saves lives and hence it is the greatest gift for the one who is in need for it.