Pedigree "A year together"

After one year of lockdown in Mexico, many things have changed. One of them, the bond within our pets. During this time, the connection between pet and pet parent got so much closer, by spending 24/7 together. The friendship and love our best friends gave us, was fundamental to face the lockdown in a more positive way.

A year together, a year taking care of each other.

Pedigree. Feed the good.

Client: Pedigree

Advertising Agency: BBDO, Mexico City, Mexico

Executive Creative Directors: Benjamín Pedrero, Pablo Ferrari
Head Of Art: Sindo Ingelmo
Creative Directors: Montserratt Cuevas, Marco Onofre
Art Director: Gilberto García
Copywriter: Rafael Hidalgo
Illustrators: Marco Onofre, Carmina García, Sindo Ingelmo
Animation: Magdiel Herrera
VP Business: Leticia García
Business Manager: Andrés Castro
Business Supervisor: Marisela Gómez
Regional Brand Manager: Rodrigo Alfieri
Brand Assistant México: Regina Guerra
Brand Assistant Brasil: Aline Agostini
Apprentice: Luciana Nogueira