Penguin: A book can change the story of your life

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Image advertising:

A book can change the story of your life.

Advertising Agency: Y&R, Beijing, China

Executive Creative Director: Nils Andersson / Creative Directors: Ronnie Wu, Donghai Liu
Art Directors: Candy Wang, Ronnie Wu, Jianjun Geng, Nils Andersson / Copywriters: Gao Han, Donghai Liu, Nils Andersson
Account Service: Charles Sampson / Designer: Bruce Xie / Illustrator: Louis Roskosch