Penny Market "You shop today, you pay as if you were in 1994."

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Image advertising:

The prices from 25 years ago are now trendy again.
You shop today, you pay as if you were in 1994.

Advertising Agency: The Big Now, Milan, Italy

Client: Penny Market

Executive Creative Director: Marco Peyrano
Creative Director/ Art Director: Roberto Giardinelli
Creative Director / Copywriter: Mimmo de Musso
Illustrator: Dartworks