Proud supporter of the Stanley Cup playoffs & all its diehard fans.
Advertising Agency: TBWA\Toronto, Canada
Creative Directors: James Ansley, Allen Oke / Art Director: Jason Lee / Copywriter: Francesco Grandi / Photographer: Dave Todon
TBWA should have included a small description of the cultural insight for the ad. This is a small explication: "A playoff beard is the practice of a National Hockey League player not shaving his beard during the Stanley Cup playoffs."