"Get ready for the best smelling beer burps ever."
"Cure your hangover while you get drunk."
"Only a handful of things can make a grown man cry. Come taste two of them."
"Like a wine & cheese party, except with two big improvements."
Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar / Group Creative Director / Art Director: Todd Cornelius / Group Creative Director / Copywriter: Jamie Marcovitch / Copywriter: John Eresman / Typography: Todd Cornelius