Advertising Agency: Publicis, Madrid, Spain
CD:Quito Leal, Juliana Paracencio
Art Director:Michelle de Los Frailes, Ivan Monteiro, Albert Botelho
Art Buyer:Cristian Coca
Accounts:Lara Diez, Luís Gago Morillo, Lourdes Muñoz
On International Day of Happiness, Renault has launched the FeliZiudad campaign through the Spotify platform based on Happy Targeting, an innovative advertising concept that allows consumers to be segmented according to their mood.
These first 5 OOH's are part of the launch of a big integrated campaign that promotes the use of Renault's 100% electric vehicles that have an effective way of achieving a better air quality, as well as achieving urban noise reductions. All citizens and Renault activities can be found in feliziudad.es.