The concept “Red is dead” is a friendly gibe directed at Ferrari and its emblematic colour. By using objects that are traditionally red, Renault is reminding everyone that it is also one of the leading brands in Formula 1.
Advertising Agency: Publicis Conseil, France
Chief Creative Officer / Creative Director: Olivier Altmann / Copywriter: Mathieu Degryse / Art Director: Yves-Eric Deboey
Photographer: David Gill / Account managers: Edouard Pacreau, Eric Hazout, Thibault Repelin, Adeline Blanc / Strategic planning: Helene Duvoux-Mauguet / Art buyers: Jean Luc Chirio/Gael Cheval/Soone Riboud / Elysian Fields / Advertiser's supervisor: Stephen Norman, Bruno Travade, Dominique Musset, Andreea Culcea, Belen d'Alexis