Samaritans of Singapore: The signs are there if you read them

"I'm fine. Save me. / Life is great. I hate myself. / I feel fantastic. I'm falling apart.
The signs are there if you read them. Help us save a life before it's too late. Call 1800-2214444."

Advertising Agency: Publicis, Singapore

Worldwide Creative Director: Erik Vervroegen / Chief Creative Officer: Ajay Thrivikraman
Associate Creative Director: Kris Ng / Art Directors: Kris Ng, Jia Ying Goh, Pei Ling Ho
Copywriters: Pei Ling Ho, Jia Ying Goh, Kris Ng / Typographers: Jia Ying Goh, Kris Ng
Photographer: Sebastian Siah Shooting Gallery Asia / Digital Imaging: Issac Aloysius Goh / Producer: Michael Kan / Agency Producer: Lynn Cheng