"When Silver Snail Comics and Collectibles approached us to create an ad that announced they were moving from their iconic location, we decided to communicate with their fans in languages they would understand. Anyone who isn't fluent in Klingon, Elvish or Kryptonian however, was able to scan the QR code to get an English translation."
Advertising Agency: Cheil, Toronto, Canada
Creative Director: Joe Musicco / Art Directors: Laura Kitching, Helene Larochelle, Donald Vann / Copywriters: Tom Mednick, Scott Lew, Jason Partridge / Graphic Designers: Adam Pittman, Joe Borges
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