Smart® brand is all about innovation, design and environmental friendly transport solutions. That’s why, to introduce the brand new ebike from Smart® to the cycling enthusiasts, we designed a flat mailing made from recycled cardboard that can be assembled easily to build an ecological and unique bike helmet: a smart helmet for a smart bike.
Advertising Agency: BBDO Mexico
Creative Director: Luis Ribo / Head of Art: Sindo Ingelmo
Art Director / Copywriter: Gabriel Martinez