TAM Airlines have now seats that recline 180°

"Fly lying down.
TAM Airlines. Now seat that recline 180°."

Advertising Agency: Y&R, São Paulo, Brazil

Chief Creative Officer: Rui Branquinho / Creative Directors: Rui Branquinho, Flavio Casarotti, Jorge Iervolino, Victor Sant'Anna / Copywriter: Marcelo Conde / Art Director: Eiji Kozaka / Account Director: Alessandro Cardoni / Planner: Flavio Proença / Client Team Director: Manoela Amaro / Agency Producer: Monica Beretta, Stephanie Wang / Photographers: Pam Mullins, David Brian McFarlane / Account Manager: Fernanda Ricci