UNICEF "Every share hurts" by Y&R

Ad Agency
Image advertising:

"Every share hurts. Every time you share videos and photos of victims of cyberbullying you are approving child abuse and become part of it. It's your responsability to change this reality, don't share the blame."

Client: UNICEF

Advertising Agency: Prolam Y&R, Santiago, Chile

Executive Creative Director: Alvaro Becker, Francisco Cavada, Emerson Navarrete
Photographer: Jota Velásquez, Vlqzphoto Estudio
Rubicam Retoucher: Silvana Mercado
Copywriter: Patricio Reyes, Jaime Díaz
Art Director: Sergio Araya, Sergio Edwards
Retoucher: Salamagica