"The survival of 12,000 people depends on the willingness of their fellow men to donate organs after their death. It is the declared mission of the charity organisation FÜRS LEBEN (engl. FOR LIFE) to raise awareness for this unmatched act of solidarity by getting people to think intensively about the subject at least once in their lives."
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
Creative Directors: Jorg Riommi, Thomas Kanofsky / Art Director / Illustrator: Marius Pawlitza
Photographer: Jens Bösenberg / Account Director: Lars Bendels / Strategic Planning: Lukas Adamis
Art Buying: Bettina Tetens / Final Artwork: Fabio Fischer / Post Production: Marius Pawlitza