There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign.
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Martin Spillmann / Copywriter: Johannes Raggio / Art Directors: Pablo Schencke, Matthias Fürst / Photographers: Michael Nager, Ebo Fraterman / Art Buying: Suzana Kovacevic