Visa "The most widely accepted payment solution"

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The most widely accepted payment solution.

To what extent is Visa considered as a brand for the most widely accepted payment solution?

This series of light-hearted posters communicate its brand promise, taking it to a whole new level. The idea illustrates the extensiveness of its payment solutions, featuring the most bizarre places one can imagine, with characters such as trolls, aliens, and sea serpents utilising its payWave solution.

Advertising Agency: JAY-L, Singapore

Client: Visa

Art Director: Jay Liu
Copywriter: Jay Liu