Volkswagen "Take care of your car"

Client: Volkswagen

In order to save money people in Bulgaria tend to neglect servicing their post-warranty cars until it’s too late and there is a serious problem to be fixed. When the time for servicing finally comes they most often chose illegal car-repair workshops, despite the fact that they are well known for their low-level hygiene, unprofessional attitude, and low quality service. To make them feel the negative effect of that compromise we compared the conditions in the illegal car-repair garages with personal hygiene.

Take care of your car the way you take care of yourself.

For your post warranty Volkswagen car we have certified equipment, German-standard
trained staff and personal attitude in our authorised service centres.
Service 4+. Working neat.

Advertising Agency: Tribal Worldwide, Sofia, Bulgaria

Creative Director: Ivelina Gicheva
Art Director: Erkan Gyumryukchiev
Copywriter: Ivan Hadzhivelikov
Account Executive:Tzvetomir Popov