WWF: Desertification destroys 6.000 species every year.

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Desertification destroys 6.000 species every year.

Advertising Agency: Contrapunto BBDO, Madrid, Spain

Chief Creative Officers: Carlos Jorge, Félix Del Valle / Art Directors / Copywriters: Aurora Hidalgo, Raúl López
Account Manager: Paco Ribera / Producer: Javier Luján, Raúl López / Account Executives: Verónica Félez, Dalal Solaim

Desertification is a complex phenomenon of the gradual transformation of land with fertile soils into deserts, determined by climate change and land overexploitation. Globally, desertification is advancing by about 50,000 km2 per year. The sands of the Sahara are advancing south by 1.5-10 km/year.

The main cause of desertification is the removal of vegetation. Vegetation removal is determined by climate change, arable land cultivation, overgrazing and deforestation.