WWF: "Limited edition for lack of material."

Limited edition for lack of material.

Client: WWF (World Wildlife Fund)

The precious nature of nature is overshadowed by the lack of awareness of the animal species in danger of extinction. So to raise awareness on the subject, we decided to represent some of these species in objects of desire because of their limited character, but this time the reason that their units are exhausted is different.

Advertising Agency: Leo Burnett, Bogota, Colombia

Copywriters: Angélica de la Hoz
Designer: Daniel Ramos