WWF: single battery can contaminate 167,000 liters of water

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Batteries are still a must-have product for running hundreds of electronic gadgets. But when they are discharged and thrown away, they become a destructive element for thousands of species that live and coexist in rivers, lakes and seas, polluting them with their chemical content.

A single one can contaminate 167,000 liters of water.

Advertising Agency: Humano, Bolivia

Client: WWF - World Wide Fund for Nature

Chief Creative Officer: Ferju Cuevas
Creative Director: Rodsel Ticona
Art Director: Puma Studio
Copywriter: Ferju Cuevas
Executive Director: Diego Prieto
Post Production: Lobo Studio LR

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