Zain "Meet the face behind the faces"

PROBLEM:

1 IN 9 CHILDREN RECEIVE UNWANTED SEXUAL SOLICITATIONS ONLINE
PREDATORS NORMALLY HIDE THEIR REAL IDENTITIES
USING FAKE SCREEN NAMES AND CUTE LITTLE FACES TO SEEM
APPROACHABLE AND FRIENDLY

IDEA:

TO COMMUNICATE ITS PARENTAL CONTROL DEVICE AND HIGHLIGHT
THE IMPORTANCE OF MAKING THE INTERNET A SAFE PLACE FOR KIDS, 
ZAIN TELECOM USED THE EMOJIS CHOSEN BY SEX OFFENDERS TO
REVEAL SOMETHING WE COULDN'T LEGALLY SHOW: THEIR REAL FACES.

WE USED A NEW ART TECHNIQUE TO BYPASS LEGISLATION
AND MAKE SURE EVERYONE SEES THE CRIMINALS.

Meet the face behind the faces.

Client: Zain

Advertising Agency: Wunderman Thompson, Dubai, United Arab Emirates

Executive Creative Director: Paul Banham
Copywriter: Eduardo Castello Branco
Art Director: Hagall Muniz
Creative Director: Marcus Koskinen
Business Director: Dana Kanso
3d Designer: Firose Parambil