SNCF Voyageurs "Born to Be Wild"

Ad Agency
Video advertising:

As the weather begins to warm up and travel becomes more enticing, SNCF Voyageurs, the leading brand in passenger rail transport, is launching its first brand film, "Born to Be Wild," intending to make trains a new symbol of freedom. By regrouping all of its activities around a collective commitment to simpler, more accessible, and responsible mobility by train, SNCF Voyageurs is making a strategic choice to encourage the option of train travel and stand out among its competitors in all its markets.

SNCF Voyageurs has reunited all of the SNCF Group's passenger rail transport activities and expertise, making it the brand with the most complete and efficient range of train offers on the market. With 15,000 daily trains, 2,500 destinations, and 5 million journeys every day, SNCF Voyageurs is now the leading brand in all domains of passenger rail transport activities and expertise, including daily and long-distance trains, regional TER, TGV INOUI, OUIGO, INTERCITES to travel across France and Europe, and its online travel agency SNCF CONNECT.

SNCF Voyageurs has recently adapted its brand strategy to its new organization to make it stronger and more transparent. The brand's mission is to allow everyone to travel more and better and to make the train a mode of transportation that offers a new vision of freedom. SNCF Voyageurs offers the freedom to turn travel time into useful time by going about one's business, and it extends the time for those who live life at 100 miles per hour.

The train offers the opportunity to create collective life moments, to experience moments of sharing, laughter, games, and serenity with friends, family, and those you meet along the way. It also allows us to discover regions close to home, in every corner of France, and beyond its borders. And it's the best way to visit France to experience its exceptional sites, culture, nature, and gastronomy.

Moreover, SNCF Voyageurs is an ecological choice par excellence for traveling, with 5 times less CO2 emissions than an electric car, 14 times less than a gas car, and 65 times less than a plane. As a company conscientious of its environmental impact from A to Z, SNCF Voyageurs approached the making of the film with eco-production in mind. Everything was shot in France, in natural settings, limiting unnecessary travel. Special attention was also paid to costumes and decorations, primarily second-hand and donated to associations after filming, saving more than 10 tons of CO2 emissions.

With the launch of its first brand film, "Born to Be Wild," SNCF Voyageurs aims to make trains a new symbol of freedom, in line with the times, now collective freedom, without constraints, accessible to everyone, and respectful of the planet. The film will be launched on April 3 across TV, cinemas, and digital media, and more content about the new identity will be introduced starting in May. SNCF Voyageurs' first campaign invites everyone to travel by train, and the company pledge to serve them with 15,000 trains and 2,500 destinations.


President: Christophe Fanichet 

Communications Director: Olivier Reinsbach  

Brand and Prospective Director : Béatrice Godineau 

Head of Campaigns: Lisa Mangin
Digital Director: François Vogel 


Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco  

Vice-President: Delphine Drutel
ECD: Jean-François Sacco
Copywriter: Julien Perrard 

AD: Julien Saurin 

Advising Director:Camille Courant
Client Director: Tanguy Hercouet  

Account Manager: Florence Cudian 

Strategic Planner: Basile Viault 

Head of production & TV producer: Élodie Jonquille 

Head of Social Media: Julie Gueulet
Social Media Manager: Elisa Steinmetz
Communications Director: Lauren Weber 


Director: RÉALITÉ 

Producer : Kasia Staniaszek 

Director of Production: Nicolas Avram 

Sound Production: KOUZ   

Post Production: FIRM / FAUBOURG  

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