Spoticar, the European leader in the sale of used vehicles, has launched a new communication campaign, "used cars for a new future," affirming its leading role in the change and energy transition. With this campaign, Spoticar aims to change the perception of customers and public opinion towards used cars, encouraging conscious choices that optimize expenses and reduce the environmental impact.
Spoticar's philosophy is that the car of the future is already here and accessible to everyone. The phigital brand dedicated to the sale of second-hand cars of the Stellantis Group offers over 6,000 hybrid or electric models from a selection of over 50,000 carefully selected and refurbished vehicles to its customers in Europe. Spoticar ensures that its customers make a sustainable choice by providing them with reliable, reconditioned, and guaranteed vehicles that last over time.
Spoticar's new slogan, "used cars for a new future," emphasizes its positioning as a leader in the sale of used cars. The new campaign highlights the advantages of buying a Spoticar vehicle, including a wide choice of vehicles, high-level services, and guarantees. Spoticar is a reliable car that is checked, reconditioned, and guaranteed to last over time. Moreover, purchasing a Spoticar vehicle is also guarantee of assistance for the entire life of the vehicle.
The campaign, conceived by McCann Paris, includes TV commercials, digital banners, social posts, and e-mailings. It will start in Italy on Sunday 5 March on the main television, digital, and social media channels.
Spoticar's leadership in the electrified used car sector is thanks to its belonging to the Stellantis group, which brings together the Abarth, Fiat, Citroën, Jeep®, Opel, and Peugeot brands. Spoticar's network offers a wide choice of hybrid and electric cars of all brands, with a high level of services and guarantees.
Xavier Duchemin, Senior Vice President of the Pre-Owned Vehicles business unit, said: "This Spoticar campaign highlights the virtuosity of buying a used car. Spoticar's unique offering gives customers access to ready-to-go electrified cars, with the peace of mind of guarantees. The campaign strengthens Spoticar as the number 1 European distribution network for used vehicles."
In conclusion, Spoticar's new communication campaign, "used cars for a new future," highlights its leadership in the sale of used cars, encouraging conscious choices that optimize expenses and reduce the environmental impact. The future is already here, and it is accessible to everyone through Spoticar's wide choice of hybrid and electric cars of all brands.