Spotify "Trojan Jammers"

Americans love listening to the radio while driving. The task at hand is to make them switch to Spotify’s Daily Drive playlist which is a complete package including music, podcasts, and news. We realized radio glitches and bad frequencies make people switch off the radio instantly. We’ll take advantage of this insight by creating Spotify’s Trojan Radio Jammers.

A Trojan Radio Jammer is a low power radio station made out of a transmitter, an antenna, and an audio source. So, we will take these jammers and jam the radio signals on some of the busiest streets in America. As it’s cheap and easy to make, we will place it in plain sight and drop hints to indicate it’s Spotify’s doing. Lastly, by using the old principles of radio, we will leave a direct radio message in favor of Spotify.

Mentor: Deep Chhabria & Siddhi Ranade

Brand: Spotify

Campaign Title: Trojan Jammers

Advertising School: Miami Ad School, Mumbai.

Personal Credits: 
Copywriter: 
Anisha Chavan
Nagma Dhingra
Art Director: 
Nihal Bambulkar
Kanchi Undevia

Mentor: Deep Chhabria & Siddhi Ranade

Media: Experiential/Outdoor | Industry: Advertising | Published: May 2020 | Language: English