We've all seen those adorable Tonieboxes, the kid-friendly speakers activated by cute figurines. But how do they stack up against everyone's favorite sweet treat? Advertising agency Joga decided to find out with the "Chocolate Challenge."
This clever campaign featured a group of 5-6 year olds on a mission to listen to a brand new Tonie story. The catch? They had to munch on chocolate to unlock each part of the tale.
Now, let's be honest, who wouldn't choose chocolate initially? Our taste buds certainly agree – the initial bars with 50% cocoa were a unanimous hit. But as the story unfolded, so did the cocoa content, increasing with each bite.
By the time the kids reached the final, ultra-bitter 100% cocoa bar, the tables had turned. The initial sugary delight was overshadowed by the desire to hear the complete story. The experiment hilariously captured on video proves that while sweets might grab our attention first, captivating narratives can leave a much more lasting impression.
This campaign cleverly highlights the power of Tonieboxes. Not only are they fun and interactive, but they also offer a compelling alternative to screen time. So next time your little ones reach for the candy jar, consider offering a captivating story instead. You might be surprised at how quickly they get hooked!
Client: Tonies
Emmanuelle Aissy: Brand Marketing Manager Martin Simon: Head of Growth
Agence: joga
Olivier Lopez: President
Clément Audard: Strategy Director Antoine Defaye: Executive creative director
Production: Cornelia Jonathan Schupak: Director Maxime Kathari: DOP
Thomas Duchêne: Executive producteur Laurianne Métais: Executive producteur Louise Gholam: 1st camera assistant Lola Loubet: 2nde camera assistant Clémence Warnier: Chief electrician Marjolaine Balseva: Accessory maker Maxime Graftiaux: Sound engineer
Eva-Lou Beausang: Stage Manager
Post-production: Orage
Lola Bellini: Co-founder & Post-production manager Ella Dixon: Editer
Romain Livennais: Grader Maxime Emeriau: Sound Mixer
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