7up: Light It UP

7UP is bringing you 7 DJs, 7 shows and lots more with #7x7UP. We kicked things off with the legendary Tiësto. Watch how he helped 7UP Light UP the city of Valparaíso in Chile with an unexpected party.

Advertising Agency: Deutsch, USA

Chief Creative Officer: Pete Favat / Executive Creative Director: Brett Craig
Integrated Creative Director: Xavier Teo
Associate Creative Director / Art Director: Erick Mangali
Associate Creative Director / Copywriter: Ryan Lehr
Copywriter: Armando Samuels / Director of Integrated Production: Vic Palumbo
VP / Executive Producer: Lisa K. Johnson
Senior Business Affairs Manager: Jill Durand