Asia's largest TV and online food channel, the Asian Food Network (AFN) and WWF have released a series of recipes with unexpected ingredients such as shredded plastic cups and straws. The idea of the campaign is to show the damage from plastic by making people think about what they can do to save the environment.
The commercials were created as part of the “Your Plastic Diet” campaign, which promotes an agreement against plastic contamination. The videos created by Gray Malaysia will be shown on the channel in Asian countries.
Says Kim Stengert, chief of strategic communication and external relations at WWF-Singapore: “The only way we are going to stem the flow of plastic into nature is at a global level, a Paris Climate Agreement, but against plastic pollution. From the G20 to the UN Assembly, the ‘Plastic Diet’ is now a constant reminder to policy and decision-makers everywhere that urgent action is needed, and that over 1.6m people from 180 countries are counting on them to agree on a globally binding treaty on plastic.”
Commenting on the collaboration, Graham Drew, executive creative director of Grey Malaysia: “It’s hard to think of a better partner to highlight the fact that plastic is now in almost everything we eat and drink than Asia’s largest food network, it’s brilliant to have their support. Your Plastic Diet reveals a shocking truth, but importantly gives the public an active role in making the changes the world’s governments need to make.”
Graham Drew, Executive Creative Director
Andrew Fong, Creative Director
Heng Thang Wei, Creative Director
Selva Ganapathy, Copywriter
Kevin Wong, Art Director
Ralve Khor, Art Director
Suzy Chiang, Producer
Jo Yau, General Manager
Marcus SK, Brand Director
Vivian Khoo, Account Executive
Huma Qureshi, PR & Corp Comms APAC
MFX Sdn. Bhd.
Glass Fin (KL)
Maverick AV Sdn. Bhd.