AFN & WWF "Your Plastic Diet" with Sarah Benjamin, Basil Prawn, Sherson Lian and Debbie Wong

Ad Agency
Video advertising:

Asia's largest TV and online food channel, the Asian Food Network (AFN) and WWF have released a series of recipes with unexpected ingredients such as shredded plastic cups and straws. The idea of ​​the campaign is to show the damage from plastic by making people think about what they can do to save the environment.

The commercials were created as part of the “Your Plastic Diet” campaign, which promotes an agreement against plastic contamination. The videos created by Gray Malaysia will be shown on the channel in Asian countries.  

Says Kim Stengert, chief of strategic communication and external relations at WWF-Singapore: “The only way we are going to stem the flow of plastic into nature is at a global level, a Paris Climate Agreement, but against plastic pollution. From the G20 to the UN Assembly, the ‘Plastic Diet’ is now a constant reminder to policy and decision-makers everywhere that urgent action is needed, and that over 1.6m people from 180 countries are counting on them to agree on a globally binding treaty on plastic.”

Commenting on the collaboration, Graham Drew, executive creative director of Grey Malaysia: “It’s hard to think of a better partner to highlight the fact that plastic is now in almost everything we eat and drink than Asia’s largest food network, it’s brilliant to have their support. Your Plastic Diet reveals a shocking truth, but importantly gives the public an active role in making the changes the world’s governments need to make.”


Grey Team

Graham Drew, Executive Creative Director

Andrew Fong, Creative Director

Heng Thang Wei, Creative Director

Selva Ganapathy, Copywriter

Kevin Wong, Art Director

Ralve Khor, Art Director

Suzy Chiang, Producer

Jo Yau, General Manager

Marcus SK, Brand Director

Vivian Khoo, Account Executive

Huma Qureshi, PR & Corp Comms APAC

Production Team

MFX Sdn. Bhd.

Post Production

Glass Fin (KL)

Sound Production

Maverick AV Sdn. Bhd.