Air France gastronomy lands on Earth

Ad Agency
Video advertising:

Culinary creations dreamed by Joel Robuchon are now available on foodora.
Only in Montreal, Canada. From the 9th to the 15th of December 2016.

To coincide with the grand opening of his new restaurant in Montreal, award-winning French chef, Joel Robuchon, teams up with Air France for exclusive culinary creations.
During one week, gourmet aficionados will be able to order exclusive meals created by Joel Robuchon and prepared in his new L’Atelier de Joel Robuchon restaurant. The three-course meal will be delivered directly to their homes via a partnership with delivery app foodora. 
Air France already offers a selection of gourmet meals created by Michelin-starred chefs on its long-distance flights.
The partnership with Joel Robuchon doesn’t stop there, as from January to March 2017, passengers of Air France long-haul flights will be treated to a fine dining experience and served the « La Première » menu created by the renowned chef.


Advertiser: Air France
Brand Managers: Adeline Challon Kemoun, Caroline Fontaine, Mélanie Guillain, Catherine Masson
Ad Agency: BETC Paris
Agency Managers: Bertille Toledano, Tiphaine du Plessis, Anyce Nedir, Jade Sartorius, Romain Degelcke
Executive Creative Directors: Ivan Beczkowski, Jasmine Loignon
Creative Directors: David Soussan, Marie-Eve Schoettl, Margot Helfter
Art Director: Charles-Antoine De-Sousa
Copywriter: Souleman Diallo
Strategic Planning: Celine Mazza
Traffic: Yannick Gimonet
TV Producers: Sandy Semelin, Myrthille Gibot
Production Company: BOX
Air Date: December 5th 2016
Media Plan: Event, PR, Digital, Social Media